Chester based FirstLine Digital has appointed Manchester based strategic marketing agency The Savvy Partnership, to handle all marketing and PR activities for the company.

With a turnover of £36.1m last year, FirstLine Digital, is the UK’s largest independent installer of digital, terrestrial and satellite equipment and one of only 2 suppliers to Sky for domestic installations in the UK. The Savvy Partnership has been appointed to work with the company following a competitive 3-way pitch last month.

FirstLine Digital Managing Director Mike Davies, commenting on the appointment of The Savvy Partnership said – “The challenge for FirstLine Digital is that as a business we have experienced year on year rapid growth since we started. This growth presents us with many challenges one of which is to improve the level and quality of brand awareness nationally as well as improve our own internal communications”.

“There are a number of things we’re going to be working on with Savvy but we were impressed by the team and their ideas and we’re looking forward to working closely with them over the coming months”.

Partner David Adams commenting on the FirstLine Digital account-win said “The digital sector is rapidly growing and the industry opportunities are huge. The brief we have been presented with for FirstLine Digital is really interesting and a big challenge but one that we’re looking forward to delivering over the coming year”.